How Social Media Is Changing The Superbowl
The 2011 NFL Season is coming to a close and thoughts the New Year and of Superbowl 46 abound
Nfl 2012
Remember the discussions around the water cooler on the Monday following the game, comparing which commercial was the funniest and kicking yourself if you missed one? It was almost more about catching the commercials than it was about watching the game.
Over the last several years companies have begun to realize that while the Superbowl reaches a huge audience (over 111 million viewers last year) the million cost for 30 seconds of exposure doesn't make good financial sense if 30 seconds is all they get. It's there, and then it's gone. Enter the Internet...
Companies such and Pepsi and General Motors will continue to be seen during the Superbowl, but the exposure leading up to and after and how they go about it has changed. It's called crowd sourcing, using social media to create a buzz before and after the main event. Companies are using video and social media contests and discussions with the ultimate winners contributing to what the companies ultimately present to those 111 million viewers and the exposure that occurs is much greater than 30 seconds.
By using web video, companies are able to be online indefinitely, continually bringing attention to their brand or product. Companies like Web Rocket Video based in Wheaton Illinois and their staff of Emmy award winning, producers, editors, and videographers are able to create targeted web based video messages that are easily discussed and shared through social media channels such as Facebook, YouTube, twitter, and linked in. Twitter and Facebook have instant reach and Facebook and YouTube have tools that allow activity to be measured and tracked. In the case of General Motors, user generated content is part of the contest with the winning entry being shown during the 2012 Superbowl. It is the users themselves that create the content, discuss that content, and vote on that content creating activity that was not possible ten years ago. More and more Fortune 1000 companies are beginning to understand the value of social media in their branding efforts. They are realizing that people are social by nature and that traditional advertising is rapidly losing it's ability to influence buyers and that through video and social media they can utilize buyers to influence buyers while growing their brand.
Crowd Sourcing
Glenn Bingham
Bingham Internet Marketing Group
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